Rachel Roe Art + Design

BLOG

A glimpse into the life of an artist + designer creating from her backyard art studio. Rachel shares behind the scenes pics, instructional insight and doses of inspiration to make your heart beat a little faster. 

Local Real Estate Agent's Exposed Brick Signage

 Photoshop mock-up for client's approval.

Photoshop mock-up for client's approval.

 Making sure dimensions are correct and everything is straight.

Making sure dimensions are correct and everything is straight.

 Template and painting supplies.

Template and painting supplies.

 View from inside the office.

View from inside the office.

Exposed brick walls, reclaimed barnwood floors, irresistible downtown charm... when local real estate agent, John Jackson http://www.jjneighborhood.com/, commissioned me to paint his logo in his revamped Kirkwood office, of course I said yes! We wanted to make it look like this sign had been there all along. Here's how I blended old with new:

TEMPLATE

Since I didn't have the budget to invest in a nice projector... here are the steps I took to create a template:

  • I took a photo of the blank brick wall and Photoshopped the logo to ensure correct sizing, colors, etc.
  • Once we approved dimensions, I created and printed out a vector template in Adobe Illustrator.
  • For the large logo icon, I was able to trace my template onto a thicker paper stock to use as a stencil. For the lettering, I placed carbon tracing paper (you can find at Michaels) behind my template and traced the letters on to the brick wall.
 Place carbon tracing paper behind template for easy tracing.

Place carbon tracing paper behind template for easy tracing.

SUPPLIES

If you're wanting to achieve an aged look – chalk paint is your best bet. It gives you a matted/chalky texture that lends itself to antiqued signs. There aren't lots of pre-made color options when it comes to chalk paint, so I found this DIY tutorial on how to create your own: http://howtodistressfurniture.net/how-to-make-chalk-paint-2. But before I mixed any paint, I got the vector logo files from my client and found the corresponding Pantone chips. I brought these chips into Lowes and they were able to custom mix the paint to match the PMS colors.

EXECUTION

The template is traced and ready to be painted! If you plan on painting over an extended period of time, I would suggest keeping your chalk paint sealed in plastic containers. The plaster speeds up drying time. Feel free to add water if needed. And that's it! Cool new sign with antiqued charm.

 Passer-bys can easily see the company's branding.

Passer-bys can easily see the company's branding.